Tangible Marketing is More Important Than Ever

  • Apr 2, 2021

Centennial Park is beautiful in every season but Spring is particularly amazing.

This morning I was walking in The Park enjoying the sun chase the moon over the horizon when I started thinking about what an incredibly difficult year it has been for everyone; and that all of us have been impacted in one way or another.

Schools were shutdown, businesses closed, events were cancelled, and we sat isolated in our homes. Zoom meetings helped, but it feels like we are more disconnected than ever in an already digitally saturated world.

Humans are social beings who need some sort of physical connection so this has had a devastating effect.

But just like the flower that blossoms brightest after the coldest of months, we have to find a way to persevere.

With the rollout of the vaccine underway and Covid restrictions being lifted, it appears the worst is behind us and a sense of normalcy can be seen on the horizon. As we write the next chapter, it is imperative that we find ways to tackle the obstacles and re-connect with one another.  

One way to help with those challenges is through Tangible Marketing; and is now more important than ever.

Tangible Marketing is really a gift; and a gift is a great way to reignite the connection that has been missing. 

A gift is something real that can be given to our valued customers and employees to close this disconnect that we are feeling after a year of nothing but digital interactions.

Whether that means providing new vests and quarter-zips for our employees to wear on their springtime walks, or an environmentally friendly water bottle for our customers, tangible marketing has never had such an important role.

A gift can go a long way to show your employees how much you care about them and remind your customers that they are at the forefront of your mind; all while getting your brand out there to cut through the digital clutter.

For some springtime gift ideas, give us a call today.

And remember, the flowers always bloom the brightest after the coldest and darkest winter months.

Jordan Grable
CEO, Echo Marketing 

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