May 9, 2019
Purpose is your “Why,” your guide and your mission. When you are inspired by purpose, those around you sense your positive energy and want to be part of your vision. However, if you are not Purposeful, your purpose won’t matter because you won’t be able to execute this vision.
During my 25+ year journey, I have met many “ideas” people. They are very inspirational and talk about what could be – but never get as much done as they are constantly in the clouds.
On the other end of the spectrum, are the tactical ones, so busy doing, they find it impossible to dream and think big. These efficient bulldogs are great at the details but lack the ability to envision a better future – essential to meaningful change and improvement.
Similar to the strategy and execution dynamic, purpose and being purposeful are related yet quite incomplete when left to stand by themselves. Both are exponentially more powerful when integrated. When you find that harmony as an individual, amazing things will happen.
The same is true with your business or non-profit. They will be significantly more effective when they can clearly articulate their purpose. When you communicate the vision – internally and externally – you reduce confusion, build loyalty, and generate a commitment to the work that needs to be done.
In my career, there were times of frustration as I felt that we did not have clarity of purpose.
As I matured, I realized that I was responsible for this confusion and started reading books like Drive by Daniel Pink that talked about how autonomy, mastery and purpose are what really motivate folks across all generations and functions within a business or non-profit.
Another impactful read was Simon Sinek’s Start with Why, which supported my belief that having a purpose and being purposeful are the best ways to get The Team believing, motivated and inspired.
At Echo Strategic, our “Why” and Purpose is to help our clients Discover and Uncover new data about their key constituents – customers, donors, members, and students.
We are Purposeful because we Create and implement integrated, multi-channel marketing plans that build awareness, acquire and retain our client’s target audiences.
We are Dreamers at heart from being guided by purpose. We are also Doers because we are purposeful in handling the details.
To learn about integrating Your Strategy with Our Purpose, contact Echo Strategic.
-Jordan Grable, CEO, Echo Strategic