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Blog

Summer Fun

3 days ago

Summer has finally arrived, and for many of us, it is typically the most relaxing time of the year. Though with everything going on right now it may feel like anything but relaxing…  &nbs...

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Protecting Your Most Valuable Resource

May 27

June is National Safety Month and considering what the world has been dealing with over the last several months, this has even more meaning for businesses and their associates.   Your team is y...

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What Really Matters

May 06

It's funny how things can change quickly and unexpectedly. One minute, things are going along pretty well, and then wham!  Out of no-where, you are dealing with a completely new normal and have ...

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10 Ideas to Stay Positive

Apr 14

During stressful times like these, even the most optimistic among us may find it difficult to stay positive.      But it is during tough times that it is even more critical that we wo...

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Working Together During Tough Times

Mar 26

There is a lot of understandable fear and anxiety in the world right now, so I wanted to share some positive thoughts and words of encouragement.   Adversity can make us stronger and better if ...

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An Environmentalist’s Opportunity

Feb 27

As someone that cares deeply about the environment, I’ve been thinking a lot about how we balance the need to grow our business while limiting our environmental impact on the earth.  ...

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Cutting Through the Digital Clutter with Tangible Marketing.

Jan 30

Over the Holidays, I caught up with a young friend that had recently graduated college.  We were talking about his college experience and his current job when he started asking me questions about...

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Wake Up Like Remi

Jan 14

Sometimes you get ideas from the strangest places…. Remi is our 9-year-old black lab.  Over the Holidays, she and I were enjoying a beautiful run in our favorite spot, Patapsco State Park...

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Powerful Connections with Tangible Marketing

Dec 10, 2019

Last month, I ran in the Zaching for Cancer Running Festival.  Zach Lederer was a young man in our Ellicott City Community who died from brain cancer at the way too early age of 20.  His par...

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Gift Giving is Tangible Marketing

Dec 02, 2019

  Happy Thanksgiving Week!  I am thankful that a few years ago, a very wise and dear friend of mine introduced me to a book called “The 5 Love Languages”, by Gary Chapman. ...

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Why Do Only 8% of Leaders Excel at Both Strategy and Execution?

May 09, 2019

A survey quoted by the Harvard Business Review revealed a shocking statistic about the effectiveness of top leaders across a variety of industries in the areas of strategy and execution: Only 8% of le...

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Leadership Key: Having the Confidence to Handle Adversity

May 09, 2019

Recently, a friend of mine who is a CMO at a mid-sized technology company asked me how he should demonstrate more self-confidence, and whether I could recommend a good book or a place to start. I kno...

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What do Google, Amazon, Microsoft and Echo Strategic Have in Common?

May 09, 2019

No, a market capitalization of over a gazillion dollars is not it… The correct answer is that all four of us have finite resources, a core competency we need to focus on and… the need t...

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The Power of Purpose

May 09, 2019

Purpose is your “Why,” your guide and your mission. When you are inspired by purpose, those around you sense your positive energy and want to be part of your vision.  However, if you ...

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The Change-Happiness Correlation

May 09, 2019

Before I launched my new venture, Echo Strategic, I had to look in the mirror and ask myself some tough questions. For anyone who wants to get better results out of what you’re doing, I recomme...

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The Exaggerated Death of Direct Mail

May 09, 2019

Long before direct mail marketing, the great American story-teller Mark Twain once made America smile when he told a newspaper, “Reports of my demise have been greatly exaggerated.” The s...

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Anayltics, Modeling and Profiling – Part I: Why Do You Want What Your Data Can Give You?

May 09, 2019

“50% of my marketing is working – I just don’t know which 50%…” For years this comment got a laugh. Everyone assumed it was true. And everyone assumed there was nothing...

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