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Apparel Is A Walking Billboard
Apr 28
Last week, I was sitting at Gate 3A inside the Newark Airport ready for a special trip to California. My plane was delayed, there hadn’t been an intelligible update in over an hour, and all o...
Continue ReadingTangible Marketing is More Important Than Ever
Apr 02
Centennial Park is beautiful in every season but Spring is particularly amazing. This morning I was walking in The Park enjoying the sun chase the moon over the horizon when I started thinking about ...
Continue ReadingTo Be Thankful is To Be Happy
Nov 17, 2020
2020 has been an extremely emotional year. With all the negative news about Corona, its impact on our health, layoffs and economic uncertainty, divisive politics…it’s no surprise that ou...
Continue ReadingKeep On Walking
Oct 27, 2020
This past weekend I had the pleasure of meeting a lady named Jo. We met coincidentally at my favorite sandwich shop…The Little Market Café in Old Ellicott City...you may have seen it ...
Continue ReadingTake the Party on the Road
Sep 10, 2020
I can’t believe it’s back to school time again. Though it sure feels different with so much virtual learning going on. Months ago, very few of us imagined that coronavirus would still be a...
Continue ReadingAct Like a Child
Sep 02, 2020
My wife and I dropped off our daughter to college last week...it was our third college drop off in 2 weeks. So as you can imagine, we are going through a big transition with only 1 child home after h...
Continue ReadingThanking your Employees with Gift Giving
Jul 29, 2020
Between 22 and 35 percent of U.S. employees have experienced symptoms of depression as a result of the COVID-19 pandemic according to research by the Society of Human Resource Management. That is a ...
Continue ReadingEmbracing Change as an Opportunity
Jul 20, 2020
Whoever said “The only constant is change” was spot on. From the major lifestyle and economic changes brought about by Corona virus to the protests for social and economic justice around ...
Continue ReadingSummer Fun
Jun 30, 2020
Summer has finally arrived, and for many of us, it is typically the most relaxing time of the year. Though with everything going on right now it may feel like anything but relaxing… Corona...
Continue ReadingProtecting Your Most Valuable Resource
May 27, 2020
June is National Safety Month and considering what the world has been dealing with over the last several months, this has even more meaning for businesses and their associates. Your team is your m...
Continue ReadingWhat Really Matters
May 06, 2020
It's funny how things can change quickly and unexpectedly. One minute, things are going along pretty well, and then wham! Out of no-where, you are dealing with a completely new normal and have lost ...
Continue Reading10 Ideas to Stay Positive
Apr 14, 2020
During stressful times like these, even the most optimistic among us may find it difficult to stay positive. But it is during tough times that it is even more critical that we work hard to keep...
Continue ReadingWorking Together During Tough Times
Mar 26, 2020
There is a lot of understandable fear and anxiety in the world right now, so I wanted to share some positive thoughts and words of encouragement. Adversity can make us stronger and better if you v...
Continue ReadingAn Environmentalist’s Opportunity
Feb 27, 2020
As someone that cares deeply about the environment, I’ve been thinking a lot about how we balance the need to grow our business while limiting our environmental impact on the earth. Alth...
Continue ReadingCutting Through the Digital Clutter with Tangible Marketing.
Jan 30, 2020
Over the Holidays, I caught up with a young friend that had recently graduated college. We were talking about his college experience and his current job when he started asking me questions about my l...
Continue ReadingWake Up Like Remi
Jan 14, 2020
Sometimes you get ideas from the strangest places…. Remi is our 9-year-old black lab. Over the Holidays, she and I were enjoying a beautiful run in our favorite spot, Patapsco State Park. It...
Continue ReadingPowerful Connections with Tangible Marketing
Dec 10, 2019
Last month, I ran in the Zaching for Cancer Running Festival. Zach Lederer was a young man in our Ellicott City Community who died from brain cancer at the way too early age of 20. His parents, fami...
Continue ReadingGift Giving is Tangible Marketing
Dec 02, 2019
Happy Thanksgiving Week! I am thankful that a few years ago, a very wise and dear friend of mine introduced me to a book called “The 5 Love Languages”, by Gary Chapman. The premise of...
Continue ReadingWhy Do Only 8% of Leaders Excel at Both Strategy and Execution?
May 09, 2019
A survey quoted by the Harvard Business Review revealed a shocking statistic about the effectiveness of top leaders across a variety of industries in the areas of strategy and execution: Only 8% of le...
Continue ReadingLeadership Key: Having the Confidence to Handle Adversity
May 09, 2019
Recently, a friend of mine who is a CMO at a mid-sized technology company asked me how he should demonstrate more self-confidence, and whether I could recommend a good book or a place to start. I kno...
Continue ReadingWhat do Google, Amazon, Microsoft and Echo Strategic Have in Common?
May 09, 2019
No, a market capitalization of over a gazillion dollars is not it… The correct answer is that all four of us have finite resources, a core competency we need to focus on and… the need t...
Continue ReadingThe Power of Purpose
May 09, 2019
Purpose is your “Why,” your guide and your mission. When you are inspired by purpose, those around you sense your positive energy and want to be part of your vision. However, if you are n...
Continue ReadingThe Change-Happiness Correlation
May 09, 2019
Before I launched my new venture, Echo Strategic, I had to look in the mirror and ask myself some tough questions. For anyone who wants to get better results out of what you’re doing, I recomme...
Continue ReadingThe Exaggerated Death of Direct Mail
May 09, 2019
Long before direct mail marketing, the great American story-teller Mark Twain once made America smile when he told a newspaper, “Reports of my demise have been greatly exaggerated.” The s...
Continue ReadingAnayltics, Modeling and Profiling – Part I: Why Do You Want What Your Data Can Give You?
May 09, 2019
“50% of my marketing is working – I just don’t know which 50%…” For years this comment got a laugh. Everyone assumed it was true. And everyone assumed there was nothing...
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