Our Thoughts

Our Thoughts

It's All About Connection

Oct 2, 2023

I had the good fortune of attending 2 events over the last several days that really clarified why what we do is important and why you want to invest in apparel for your team. Last Thursday, ...

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Investing in the Tangible Marketing Channel

Sep 14, 2022

Layoffs, Cuts, Fears of a Recession. The headlines we keep seeing and the conversations we're trying to avoid. Now, if your business is currently in this predicament, we understand the press...

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Juneteenth

Jun 16, 2022

What does Juneteenth mean to you? What does it represent? How can it help us move forward? The answer is different for everyone, depending on the color of their skin, their experiences, and the...

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Promos for a Purpose

Jun 7, 2022

We are a company on a mission. Our mission: To reduce the use of plastic water bottles. I try my best not to use the word hate, so let's instead go with despise. I despise plastic water bot...

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Sustainable Choices

Apr 21, 2022

I've been working from home this week in an attempt to offset a not-so-environmentally-friendly choice I had to make recently. I had driven down to South Carolina to spend some time with my son ...

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Well Behaved Women Seldom Make History

Mar 1, 2022

Born out of a weeklong celebration in 1978, organized by a Sonoma, California school district, Women's History Month has grown to what it is today: A time to honor, celebrate and recognize the ...

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Black History Is American History

Feb 1, 2022

Black History really shouldn't have to have it's own month because Black History is American History. However, given the long and unsettling truth as it relates to the treatment of Black ind...

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Diversity | Equity | Inclusion

Jan 12, 2022

It isn't a far-fetched concept: fairness. It isn't complicated, unachievable, or expensive. It is merely the bare minimum. It is what should be expected of a functioning society. When most p...

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Spooky Season

Oct 27, 2021

“Spooky Season” as the kids call it nowadays, is and has been, in full swing. The Great All Hallows Eve is this weekend. A holiday where.. some people.. worship the dead? Or remember...

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Don't Wait, Inventory is Scarce

Oct 6, 2021

I don't want to sound like a broken record, but I do want to remind everyone that delivery times are longer and inventory is scarcer this time of year. Before we know it, the Holiday Seas...

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A Sustainable Tomorrow

Sep 22, 2021

When I'm at the grocery store, there are always a few questions I ask myself as I make my way down the aisles: Did I remember what my wife asked me to get? What do I want to cook? And once I ...

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The Gifting Season Is Coming Soon

Sep 7, 2021

I was walking with Remi (my black lab) this Labor Day weekend in Patapsco State Park, and couldn't help but smile as I listened to the wind whistling through the trees. Fall is upon us. ...

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Connectivity

Aug 12, 2021

This past year and a half has been expensive…not just from a business perspective but from an emotional and mental standpoint as well. We missed out on a lot. Whether it were large...

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Welcome Back To The Office

Jul 28, 2021

After a very challenging year and a half, some offices are opening up their doors to welcome back employees in an attempt to return to business as usual. This is great news because as soc...

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We Are One

Jul 1, 2021

Independence Day is this weekend, and it is a time that we can come together as Americans to celebrate the birth of our nation and be thankful for what we have. However, I want to challenge you...

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Juneteenth

Jun 17, 2021

Echo Marketing is focused on creating Tangible Marketing solutions for our clients while at the same time being guided by three core principles: Diversity | Equity | Inclusion. In support of...

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Outdoor Living

May 18, 2021

I look forward to this day every year and today was great just like in years past. I packed away my winter clothes in the boxes destined for the basement and am now officially ready for the upcomin...

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Apparel Is A Walking Billboard

Apr 28, 2021

Last week, I was sitting at Gate 3A inside the Newark Airport ready for a special trip to California. My plane was delayed, there hadn't been an intelligible update in over an hour, and all of t...

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Tangible Marketing is More Important Than Ever

Apr 2, 2021

Centennial Park is beautiful in every season but Spring is particularly amazing. This morning I was walking in The Park enjoying the sun chase the moon over the horizon when I started thinking abo...

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To Be Thankful is To Be Happy

Nov 17, 2020

2020 has been an extremely emotional year. With all the negative news about Corona, its impact on our health, layoffs and economic uncertainty, divisive politics…it's no surprise that our s...

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Keep On Walking

Oct 27, 2020

This past weekend I had the pleasure of meeting a lady named Jo. We met coincidentally at my favorite sandwich shop…The Little Market Café in Old Ellicott City...you may have seen ...

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Take the Party on the Road

Sep 10, 2020

I can't believe it's back to school time again. Though it sure feels different with so much virtual learning going on. Months ago, very few of us imagined that coronavirus would still be a concern ...

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Act Like a Child

Sep 2, 2020

My wife and I dropped off our daughter to college last week...it was our third college drop off in 2 weeks. So as you can imagine, we are going through a big transition with only 1 child home afte...

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Thanking your Employees with Gift Giving

Jul 29, 2020

Between 22 and 35 percent of U.S. employees have experienced symptoms of depression as a result of the COVID-19 pandemic according to research by the Society of Human Resource Management. That is...

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Embracing Change as an Opportunity

Jul 20, 2020

Whoever said “The only constant is change” was spot on. From the major lifestyle and economic changes brought about by Corona virus to the protests for social and economic justice arou...

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Summer Fun

Jun 30, 2020

Summer has finally arrived, and for many of us, it is typically the most relaxing time of the year. Though with everything going on right now it may feel like anything but relaxing… Cor...

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Protecting Your Most Valuable Resource

May 27, 2020

June is National Safety Month and considering what the world has been dealing with over the last several months, this has even more meaning for businesses and their associates. Your team is you...

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What Really Matters

May 6, 2020

It's funny how things can change quickly and unexpectedly. One minute, things are going along pretty well, and then wham! Out of no-where, you are dealing with a completely new normal and have lo...

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10 Ideas to Stay Positive

Apr 14, 2020

During stressful times like these, even the most optimistic among us may find it difficult to stay positive. But it is during tough times that it is even more critical that we work hard to k...

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Working Together During Tough Times

Mar 26, 2020

There is a lot of understandable fear and anxiety in the world right now, so I wanted to share some positive thoughts and words of encouragement. Adversity can make us stronger and better if yo...

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An Environmentalist’s Opportunity

Feb 27, 2020

As someone that cares deeply about the environment, I've been thinking a lot about how we balance the need to grow our business while limiting our environmental impact on the earth. Althoug...

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Cutting Through the Digital Clutter with Tangible Marketing.

Jan 30, 2020

Over the Holidays, I caught up with a young friend that had recently graduated college. We were talking about his college experience and his current job when he started asking me questions about m...

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Wake Up Like Remi

Jan 14, 2020

Sometimes you get ideas from the strangest places…. Remi is our 9-year-old black lab. Over the Holidays, she and I were enjoying a beautiful run in our favorite spot, Patapsco State Park. ...

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Powerful Connections with Tangible Marketing

Dec 10, 2019

Last month, I ran in the Zaching for Cancer Running Festival. Zach Lederer was a young man in our Ellicott City Community who died from brain cancer at the way too early age of 20. His parents, f...

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Gift Giving is Tangible Marketing

Dec 2, 2019

Happy Thanksgiving Week! I am thankful that a few years ago, a very wise and dear friend of mine introduced me to a book called “The 5 Love Languages”, by Gary Chapman. The premise...

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Why Do Only 8% of Leaders Excel at Both Strategy and Execution?

May 9, 2019

A survey quoted by the Harvard Business Review revealed a shocking statistic about the effectiveness of top leaders across a variety of industries in the areas of strategy and execution: Only 8% of...

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Leadership Key: Having the Confidence to Handle Adversity

May 9, 2019

Recently, a friend of mine who is a CMO at a mid-sized technology company asked me how he should demonstrate more self-confidence, and whether I could recommend a good book or a place to start. I ...

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What do Google, Amazon, Microsoft and Echo Strategic Have in Common?

May 9, 2019

No, a market capitalization of over a gazillion dollars is not it… The correct answer is that all four of us have finite resources, a core competency we need to focus on and… the nee...

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The Power of Purpose

May 9, 2019

Purpose is your “Why,” your guide and your mission. When you are inspired by purpose, those around you sense your positive energy and want to be part of your vision. However, if you ar...

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The Change-Happiness Correlation

May 9, 2019

Before I launched my new venture, Echo Strategic, I had to look in the mirror and ask myself some tough questions. For anyone who wants to get better results out of what you're doing, I recommend ...

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The Exaggerated Death of Direct Mail

May 9, 2019

Long before direct mail marketing, the great American story-teller Mark Twain once made America smile when he told a newspaper, “Reports of my demise have been greatly exaggerated.” Th...

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Anayltics, Modeling and Profiling – Part I: Why Do You Want What Your Data Can Give You?

May 9, 2019

“50% of my marketing is working – I just don't know which 50%…” For years this comment got a laugh. Everyone assumed it was true. And everyone assumed there was nothing th...

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