Sep 14
Layoffs, Cuts, Fears of a Recession. The headlines we keep seeing and the conversations we’re trying to avoid. Now, if your business is currently in this predicament, we understand the pr...
Continue ReadingJun 16
What does Juneteenth mean to you? What does it represent? How can it help us move forward? The answer is different for everyone, depending on the color of their skin, their experiences, and their ...
Continue ReadingJun 07
We are a company on a mission. Our mission: To reduce the use of plastic water bottles. I try my best not to use the word hate, so let's instead go with despise. I despise plastic water bottle...
Continue ReadingApr 21
I’ve been working from home this week in an attempt to offset a not-so-environmentally-friendly choice I had to make recently. I had driven down to South Carolina to spend some time with my s...
Continue ReadingMar 01
Born out of a weeklong celebration in 1978, organized by a Sonoma, California school district, Women’s History Month has grown to what it is today: A time to honor, celebrate and recognize t...
Continue ReadingFeb 01
Black History really shouldn't have to have it’s own month because Black History is American History. However, given the long and unsettling truth as it relates to the treatment of Black ...
Continue ReadingJan 12
It isn’t a far-fetched concept: fairness. It isn't complicated, unachievable, or expensive. It is merely the bare minimum. It is what should be expected of a functioning society. When mos...
Continue ReadingOct 27, 2021
“Spooky Season” as the kids call it nowadays, is and has been, in full swing. The Great All Hallows Eve is this weekend. A holiday where.. some people.. worship the dead? Or remember th...
Continue ReadingOct 06, 2021
I don’t want to sound like a broken record, but I do want to remind everyone that delivery times are longer and inventory is scarcer this time of year. Before we know it, the Holiday S...
Continue ReadingSep 22, 2021
When I’m at the grocery store, there are always a few questions I ask myself as I make my way down the aisles: Did I remember what my wife asked me to get? What do I want to cook? And once...
Continue ReadingSep 07, 2021
I was walking with Remi (my black lab) this Labor Day weekend in Patapsco State Park, and couldn't help but smile as I listened to the wind whistling through the trees. Fall is upon us. ...
Continue ReadingAug 12, 2021
This past year and a half has been expensive…not just from a business perspective but from an emotional and mental standpoint as well. We missed out on a lot. Whether it were large ev...
Continue ReadingJul 28, 2021
After a very challenging year and a half, some offices are opening up their doors to welcome back employees in an attempt to return to business as usual. This is great news because as social...
Continue ReadingJul 01, 2021
Independence Day is this weekend, and it is a time that we can come together as Americans to celebrate the birth of our nation and be thankful for what we have. However, I want to challenge you to...
Continue ReadingJun 17, 2021
Echo Marketing is focused on creating Tangible Marketing solutions for our clients while at the same time being guided by three core principles: Diversity | Equity | Inclusion. In support of th...
Continue ReadingMay 18, 2021
I look forward to this day every year and today was great just like in years past. I packed away my winter clothes in the boxes destined for the basement and am now officially ready for the upcoming s...
Continue ReadingApr 28, 2021
Last week, I was sitting at Gate 3A inside the Newark Airport ready for a special trip to California. My plane was delayed, there hadn’t been an intelligible update in over an hour, and all o...
Continue ReadingApr 02, 2021
Centennial Park is beautiful in every season but Spring is particularly amazing. This morning I was walking in The Park enjoying the sun chase the moon over the horizon when I started thinking about ...
Continue ReadingNov 17, 2020
2020 has been an extremely emotional year. With all the negative news about Corona, its impact on our health, layoffs and economic uncertainty, divisive politics…it’s no surprise that ou...
Continue ReadingOct 27, 2020
This past weekend I had the pleasure of meeting a lady named Jo. We met coincidentally at my favorite sandwich shop…The Little Market Café in Old Ellicott City...you may have seen it ...
Continue ReadingSep 10, 2020
I can’t believe it’s back to school time again. Though it sure feels different with so much virtual learning going on. Months ago, very few of us imagined that coronavirus would still be a...
Continue ReadingSep 02, 2020
My wife and I dropped off our daughter to college last week...it was our third college drop off in 2 weeks. So as you can imagine, we are going through a big transition with only 1 child home after h...
Continue ReadingJul 29, 2020
Between 22 and 35 percent of U.S. employees have experienced symptoms of depression as a result of the COVID-19 pandemic according to research by the Society of Human Resource Management. That is a ...
Continue ReadingJul 20, 2020
Whoever said “The only constant is change” was spot on. From the major lifestyle and economic changes brought about by Corona virus to the protests for social and economic justice around ...
Continue ReadingJun 30, 2020
Summer has finally arrived, and for many of us, it is typically the most relaxing time of the year. Though with everything going on right now it may feel like anything but relaxing… Corona...
Continue ReadingMay 27, 2020
June is National Safety Month and considering what the world has been dealing with over the last several months, this has even more meaning for businesses and their associates. Your team is your m...
Continue ReadingMay 06, 2020
It's funny how things can change quickly and unexpectedly. One minute, things are going along pretty well, and then wham! Out of no-where, you are dealing with a completely new normal and have lost ...
Continue ReadingApr 14, 2020
During stressful times like these, even the most optimistic among us may find it difficult to stay positive. But it is during tough times that it is even more critical that we work hard to keep...
Continue ReadingMar 26, 2020
There is a lot of understandable fear and anxiety in the world right now, so I wanted to share some positive thoughts and words of encouragement. Adversity can make us stronger and better if you v...
Continue ReadingFeb 27, 2020
As someone that cares deeply about the environment, I’ve been thinking a lot about how we balance the need to grow our business while limiting our environmental impact on the earth. Alth...
Continue ReadingJan 30, 2020
Over the Holidays, I caught up with a young friend that had recently graduated college. We were talking about his college experience and his current job when he started asking me questions about my l...
Continue ReadingJan 14, 2020
Sometimes you get ideas from the strangest places…. Remi is our 9-year-old black lab. Over the Holidays, she and I were enjoying a beautiful run in our favorite spot, Patapsco State Park. It...
Continue ReadingDec 10, 2019
Last month, I ran in the Zaching for Cancer Running Festival. Zach Lederer was a young man in our Ellicott City Community who died from brain cancer at the way too early age of 20. His parents, fami...
Continue ReadingDec 02, 2019
Happy Thanksgiving Week! I am thankful that a few years ago, a very wise and dear friend of mine introduced me to a book called “The 5 Love Languages”, by Gary Chapman. The premise of...
Continue ReadingMay 09, 2019
A survey quoted by the Harvard Business Review revealed a shocking statistic about the effectiveness of top leaders across a variety of industries in the areas of strategy and execution: Only 8% of le...
Continue ReadingMay 09, 2019
Recently, a friend of mine who is a CMO at a mid-sized technology company asked me how he should demonstrate more self-confidence, and whether I could recommend a good book or a place to start. I kno...
Continue ReadingMay 09, 2019
No, a market capitalization of over a gazillion dollars is not it… The correct answer is that all four of us have finite resources, a core competency we need to focus on and… the need t...
Continue ReadingMay 09, 2019
Purpose is your “Why,” your guide and your mission. When you are inspired by purpose, those around you sense your positive energy and want to be part of your vision. However, if you are n...
Continue ReadingMay 09, 2019
Before I launched my new venture, Echo Strategic, I had to look in the mirror and ask myself some tough questions. For anyone who wants to get better results out of what you’re doing, I recomme...
Continue ReadingMay 09, 2019
Long before direct mail marketing, the great American story-teller Mark Twain once made America smile when he told a newspaper, “Reports of my demise have been greatly exaggerated.” The s...
Continue ReadingMay 09, 2019
“50% of my marketing is working – I just don’t know which 50%…” For years this comment got a laugh. Everyone assumed it was true. And everyone assumed there was nothing...
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