Blog
Summer Fun
3 days ago
Summer has finally arrived, and for many of us, it is typically the most relaxing time of the year. Though with everything going on right now it may feel like anything but relaxing… &nbs...
Continue ReadingProtecting Your Most Valuable Resource
May 27
June is National Safety Month and considering what the world has been dealing with over the last several months, this has even more meaning for businesses and their associates. Your team is y...
Continue ReadingWhat Really Matters
May 06
It's funny how things can change quickly and unexpectedly. One minute, things are going along pretty well, and then wham! Out of no-where, you are dealing with a completely new normal and have ...
Continue Reading10 Ideas to Stay Positive
Apr 14
During stressful times like these, even the most optimistic among us may find it difficult to stay positive. But it is during tough times that it is even more critical that we wo...
Continue ReadingWorking Together During Tough Times
Mar 26
There is a lot of understandable fear and anxiety in the world right now, so I wanted to share some positive thoughts and words of encouragement. Adversity can make us stronger and better if ...
Continue ReadingAn Environmentalist’s Opportunity
Feb 27
As someone that cares deeply about the environment, I’ve been thinking a lot about how we balance the need to grow our business while limiting our environmental impact on the earth. ...
Continue ReadingCutting Through the Digital Clutter with Tangible Marketing.
Jan 30
Over the Holidays, I caught up with a young friend that had recently graduated college. We were talking about his college experience and his current job when he started asking me questions about...
Continue ReadingWake Up Like Remi
Jan 14
Sometimes you get ideas from the strangest places…. Remi is our 9-year-old black lab. Over the Holidays, she and I were enjoying a beautiful run in our favorite spot, Patapsco State Park...
Continue ReadingPowerful Connections with Tangible Marketing
Dec 10, 2019
Last month, I ran in the Zaching for Cancer Running Festival. Zach Lederer was a young man in our Ellicott City Community who died from brain cancer at the way too early age of 20. His par...
Continue ReadingGift Giving is Tangible Marketing
Dec 02, 2019
Happy Thanksgiving Week! I am thankful that a few years ago, a very wise and dear friend of mine introduced me to a book called “The 5 Love Languages”, by Gary Chapman. ...
Continue ReadingWhy Do Only 8% of Leaders Excel at Both Strategy and Execution?
May 09, 2019
A survey quoted by the Harvard Business Review revealed a shocking statistic about the effectiveness of top leaders across a variety of industries in the areas of strategy and execution: Only 8% of le...
Continue ReadingLeadership Key: Having the Confidence to Handle Adversity
May 09, 2019
Recently, a friend of mine who is a CMO at a mid-sized technology company asked me how he should demonstrate more self-confidence, and whether I could recommend a good book or a place to start. I kno...
Continue ReadingWhat do Google, Amazon, Microsoft and Echo Strategic Have in Common?
May 09, 2019
No, a market capitalization of over a gazillion dollars is not it… The correct answer is that all four of us have finite resources, a core competency we need to focus on and… the need t...
Continue ReadingThe Power of Purpose
May 09, 2019
Purpose is your “Why,” your guide and your mission. When you are inspired by purpose, those around you sense your positive energy and want to be part of your vision. However, if you ...
Continue ReadingThe Change-Happiness Correlation
May 09, 2019
Before I launched my new venture, Echo Strategic, I had to look in the mirror and ask myself some tough questions. For anyone who wants to get better results out of what you’re doing, I recomme...
Continue ReadingThe Exaggerated Death of Direct Mail
May 09, 2019
Long before direct mail marketing, the great American story-teller Mark Twain once made America smile when he told a newspaper, “Reports of my demise have been greatly exaggerated.” The s...
Continue ReadingAnayltics, Modeling and Profiling – Part I: Why Do You Want What Your Data Can Give You?
May 09, 2019
“50% of my marketing is working – I just don’t know which 50%…” For years this comment got a laugh. Everyone assumed it was true. And everyone assumed there was nothing...
Continue Reading